Yidda Zaragoza
Welcome to my portfolio! Within these pages, you'll discover a collection of my favorite projects that have made a lasting impact on the brands that entrusted me. These endeavors achieved creative goals and drove significant profits for the companies involved. So sit back, relax, and enjoy!
Poett LATAM
As the entrusted Community Manager for Poett, a prominent cleaning brand in Latin America under the Clorox umbrella, I had the privilege of connecting and nurturing the vibrant community through two impactful campaigns: “Re-discovering the senses” and “Love Evolution,” which introduced a captivating new fragrance.
Re-discovering the senses
Through a deep understanding of our Buyer Personas, we discovered that our community highly values sensory experiences that create memorable moments with their loved ones. Armed with this valuable insight, I implemented effective community management strategies, including active social listening, prompt response to messages and posts, and the generation of creative approaches to engage our audience authentically.
As a result of my dedicated efforts, the Poett community experienced a significant boost in engagement, accompanied by a growing base of enthusiastic followers. The sentiment surrounding the brand on social media channels was overwhelmingly positive, showcasing the impact of our community-building initiatives.
Additionally, I successfully managed content scheduling and oversaw community growth across Poett’s social media pages in Mexico, Peru, Argentina, and Chile, ensuring a cohesive and engaging online presence.
Overall, my role as a Community Manager for Poett allowed me to foster a strong sense of community, establish meaningful connections, and enhance the brand’s reputation in the cleaning industry.
