Aug 2022 – June 2023

As a Senior Content Creator at Punta Mita, a luxury residence and resort, I successfully developed and implemented social media content strategies that significantly boosted engagement and resonated with the target audience. By incorporating SEO tactics, including crafting captivating headlines, strategic keywords, and attention-grabbing hooks, I effectively positioned the content to maximize reach and curiosity. Leveraging diverse formats on platforms such as Instagram, TikTok, Twitter, LinkedIn, and YouTube, I catered to various audience preferences while utilizing storytelling techniques to create relatable and emotionally compelling content.

Mar 2021 – Jun 2021

As a Food and Beverage Marketing and PR Account Manager at Marriott, I excelled in building strong connections with leads through personalized email marketing, resulting in heightened customer satisfaction, increased lead engagement, and improved conversion rates. I played a key role in the successful development and implementation of the new Marriott Bonvoy Program for Food & Beverage, which included conducting targeted communications training for the operations team. Additionally, I effectively managed campaigns aimed at encouraging audience interaction and feedback, driving positive comments and reviews for our restaurants and spa, and elevating our position on platforms like TripAdvisor and OpenTable.

Mar 2021 – Jun 2021

As a Freelance Account Executive at Jeffrey Group, I skillfully managed budgets and devised effective digital communication strategies for the successful product launch and campaigns of Gatorade. I took charge of media relations and collaborated with influencers to create captivating viral videos on Instagram and TikTok, effectively highlighting the product’s advantages. This strategic approach led to a significant increase in engagement, brand awareness, and generated valuable leads. Additionally, I diligently generated media clippings and provided monthly reports, meticulously measuring crucial metrics such as ROI, KPIs, CTR, and Traffic Volume.

Apr 2019 – Nov  2020

With a proven track record in graphic design project management, I successfully cultivated strong client relationships, ensuring projects were completed within budget and on schedule while surpassing client expectations and delivering exceptional design outcomes. Serving as the community manager for Pueblo Bonito, Vallarta Pride, and Festival Gourmet, I played a pivotal role in elevating brand awareness, fostering customer loyalty, and establishing a thriving online presence for each organization. Additionally, my adept handling of features, budgets, and reports for META ads drove increased engagement, expanded reach, and higher conversions, ultimately fueling significant business growth for the client.

Jan 2016 – Aug 2017

As a PR Account Executive at FCB Mexico, I expertly coordinated startup events that significantly elevated brand visibility, leading to enhanced media coverage, industry recognition, and heightened brand awareness. Additionally, I served as a dedicated Community Manager for Poett LATAM and ÓLEO Cancún Hotel, nurturing online communities and fostering increased engagement, brand loyalty, and positive sentiment among Latin American audiences.

Jan 2016 – Aug 2017

As a PR Account Executive at FCB Mexico, I expertly coordinated startup events that significantly elevated brand visibility, leading to enhanced media coverage, industry recognition, and heightened brand awareness. Additionally, I served as a dedicated Community Manager for Poett LATAM and ÓLEO Cancún Hotel, nurturing online communities and fostering increased engagement, brand loyalty, and positive sentiment among Latin American audiences.