Yidda Zaragoza
Welcome to my portfolio! Within these pages, you'll discover a collection of my favorite projects that have made a lasting impact on the brands that entrusted me. These endeavors achieved creative goals and drove significant profits for the companies involved. So sit back, relax, and enjoy!
Vallarta Pride 2019
My team and I successfully developed the branding strategy for Puerto Vallarta’s significant LGBT event in Jalisco. We created a range of visually appealing materials that were utilized across social media platforms and strategically placed in key locations. Through our comprehensive approach, we ensured a cohesive brand presence and engaged the target audience effectively.
By crafting captivating logos, banners, and social media graphics, we created a unified brand experience that resonated with the LGBT community. Our strategic use of social media channels amplified the event’s visibility and facilitated engagement both locally and globally.
Additionally, we conducted thorough research to identify strategic distribution points for promotional materials, targeting establishments catering to the LGBT scene. By maximizing exposure in these locations, we ensured broad audience reach and engagement.
Throughout the project, I implemented effective project management practices, establishing clear timelines, objectives, and regular checkpoints. Our open communication and collaboration with the event organizers ensured that our deliverables aligned with their vision.
As a result of our efforts, the LGBT event in Puerto Vallarta experienced increased visibility, heightened engagement, and greater recognition within the LGBT community. Our branding efforts successfully represented the event’s values, leaving a lasting impression on attendees and fostering a sense of pride and inclusivity.
